Analytics and pixels: GA4, Meta, TikTok
Connect Google Analytics 4, Meta Pixel and TikTok Pixel — purchase events arrive from both the browser and the server.
Ads that see the sales
Product views, add-to-cart, checkout and purchases flow to Google Analytics 4, Meta and TikTok. The modules connect from the admin, without pasting code into the theme.
Server-side events
Besides the browser pixel, the store sends purchase events from the server: GA4 Measurement Protocol, Meta Conversions API and TikTok Events API. Ad blockers and browser limits lose fewer conversions, and ad platforms optimise on better data.
Modules
Google Analytics 4
Tag and Measurement Protocol.
Meta
Pixel and Conversions API.
TikTok
Pixel and Events API.